How Mi Casita Azul Child Care Became A Big Success

Introduction

Cynthia Olmedo directs Mi Casita Azul in Noel Valley along with her husband. Before opening her preschool, she was an architect in Bolivia. Mi Casita Azul is a quality child care and Spanish immersion program that encourages play, creativity, and flexibility for Bay Area children and families.

Challenge

In 2015, Cynthia needed help with increasing enrollments for her child care. She spent money and time handing out flyers and going to local parks. Despite her efforts, it was still hard to gain awareness and interest from parents.

Solution

In 2016, Cynthia met with Wonderschool and decided to use Wonderschool's child care management software and create a new child care website on the Wonderschool marketplace. She received pivotal child care marketing ideas for her community that could scale.

After listening to her enrollment challenges, Wonderschool created a website and promotion plan within days. They started with Wonderschool in December 2015, and by January 2016, they had double the number of students. -Cynthia Olmedo, Child Care Director, Mi Casita Azul De Noel Valley Preschool - San Francisco, CA

Outcome

Within months of joining the Wonderschool platform, Mi Casita Azul tripled enrollment to 100% capacity. Within one year, Cynthia and her husband decided to expand the program by adding toddler and infant child care. She serves 50% more families than before joining Wonderschool. She does not have to collect payments or fill out paperwork. Wonderschool supports her with almost all backend operations so they can continue to build beautiful experiences for the children.

Wonderschool Partnership Benefits

• Customized marketing strategies to increase enrollments
• Saves time with auto-billing and invoicing
• Intuitive child care management software

Learn more at www.wonderschool.com